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Showing posts with label Advertisement. Show all posts

Thursday, 20 April 2017

19:02

Innovation Challenge for Identifying New Non-Fare Revenue Sources for Indian Railways


15 FEB 2017 - 20 MAY 2017
Innovation Challenge for Identifying New Non-Fare Revenue Sources for Indian Railways

Background : In response to Hon’ble Prime Minister’s clarion call for innovation in Indian Railways under the Navrachna Initiative, Indian Railways has decided to conduct a public competition for ‘Identifying New Non-Fare Revenue Sources for Indian Railways’.‘.

Indian Railways primarily earns revenue by collecting passenger fares and freight. These are tariff earnings or fare-box revenue. All other earning falls in the category of the Railway's non-tariff earning or Non-Fare Revenue. It carries an immense market potential, if explored in a systematic manner.

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

The Challenge is designed as an online competition hosted at "https://innovate.mygov.in" for submission of innovative ideas for increasing Non-Fare Revenue of the Indian Railways. The challenge invites ideas to identify non-tariff revenue sources derivable from all assets owned by Indian Railways, without compromising existing level of ergonomic comfort and passenger amenities.

FAQ: FREQUENTLY ASKED QUESTIONS

COMMON QUESTIONS

Q.1: What is innovation challenge?
The innovation challenge is an effort to motivate the Indian Citizens to think and contribute in the development and value addition efforts of the country's main rail transport service provider. The competition encourages out of the box thinking and solutions for the current aspirations of the stakeholders.
Q.2: What are the areas proposed for innovation challenge?
Five specific challenges have been concurrently floated. The details can be seen on www.innovate.mygov.in
Q.3: What are the evaluation criteria for innovation challenges?
Evaluation criteria for each of the challenges have been framed to account for the main requirements of the particular challenge for the purpose of ensuring that the suggested idea is effective. They have also been published in advance to enable the participants to understand the importance of different parameters and submit their ideas/ write-ups accordingly.
Q.4: What type of Royalty or Benefits may I get, if I am individual and my idea is selected?
The winners shall get awards as detailed in the awards section of the competition. Any tax liability on award money shall have to be borne by the winners themselves. There is no additional royalty or benefit proposed to accrue to the winners, other than the awards. The participants are strongly advised to go through the Terms and Conditions laid out in the challenge.
Q.5: What is the feasibility of implementation of the proposed ideas for innovation challenges?
Feasibility of implementation is one of the criteria for judging the idea, given the prevalent environment conditions and existing legacy systems and skill levels of Railways.
Q.6: What are the possible constraints anticipated in development of the proposed innovation challenges?
Implementation of new ideas comes with its own sets of risks and hurdles. In certain cases, the participants are advised to comment on the potential hurdles anticipated and how the innovation proposes to overcome or sidestep them. The difficulties in implementation may arise from the environment in which the innovation is deployed, from the inherent nature of the technology used and maintained and conflict with existing usage pattern and maintenance skill. While there can be no exhaustive list of constraints, participants should thoroughly analyze the difficulties in implementation during the life cycle of the product.
Q.7: What are the maintainability criteria of the proposed innovation challenges?
The proposed idea should take into account the difficulties that may arise in maintaining the design. These difficulties may pertain to Accessibility, Ease of Replacement, Procurement of Spares &Consumables and the Skill required, among others. The participants should consider these issues in the design and elaborate how they have strived to account for these issues in their designs.
Q.8: What is Age limit for participants?
Participants (Individual/or in case of teams, the team leader) are required to be at least 18 years of age on the date of launch of the competition.
Q.9: In case of team project, what will be the size of team?
In case of team, total team members, including the team leader, should not exceed six.
Q.10: What are the Nationality criteria in Eligibility?
The challenge is open only to Indian resident nationals. In case of companies, majority of team members/shareholders are required to be Indian resident nationals.
Q.11: Who can't participate in the challenge?
The following persons and their immediate relatives cannot participate in the Challenge:

An employee of Indian Railways directly involved in execution and evaluation of the Challenge.
A member or employee of Knowledge cum execution partner/Organizer.
A member of the Evaluation panel, Experts and Jury for the Challenge.

Q.12: What will be the mode of entry?
The competition is designed as an online challenge. The following method applies:
For posting the entries using the online application system, participants are advised to go to https://innovate.mygov.in and click on the "CLICK TO PARTICIPATE" button. The participant will be taken to a landing page featuring the registration form with various fields.
Participant will have to fill out the Participant Registration form and Entry Submission Form. The submission must comply with the requirements as set out in the Guidelines mentioned on the online Entry Submission Form.
On successful submission, participant will receive a confirmation email.
Q.13: What will be the Entry Submission Fields and Size of file?
The participants shall be required to submit their entries in the fields provided in the Entry Submission Forms limited to the number of characters prescribed as per templates. Drawings, if necessary, can be attached as PDF, but should not exceed 8 MB in size.
Q.14: What will be the preferred Language for submitting the write up?
The write up should either be submitted in Hindi or English. In case submission is in any other language, it must be accompanied with translations in either Hindi or English.

FAQS SPECIFIC TO INNOVATION CHALLENGE FOR "INNOVATION CHALLENGE FOR IDENTIFYING NEW NON-FARE REVENUE SOURCES FOR INDIAN RAILWAYS"

Q.1: What is Out-of-Home Advertising?
Out-Of-Home Advertising is monetisation of all advertising assets apart from the station area such as circulating areas of class A1-F stations, Road over Bridges, Road under Bridges, level crossing gates, Railway colonies, Railway workshops, Railway production units, Railway land along the tracks etc.
Q.2: What is Train Branding?
Train Brandingisthe internal and external advertisement of all trains.
Q.3: What is Rail Display Network?
Rail Display Network is a centrally controlled network of digital screens to be set up at 2000+ stations, disseminating Railway information and advertisement content, in various languages at the same time.
Q.4: What is Content on Demand and Rail Radio?
Content on Demand services consist of entertainment content which can be utilised by the passengers and shall be offered on stations and trains.
Q.5: What is Quick Service Restaurants (QSRs), Multi-Purpose Stalls (MPSs), ATMs at Railway Stations?
This initiative includes setting up of restaurants, multi-purpose stalls and ATMs at railway stations at major stations.
Q.6: What is Integrated Mobile Application (ticketing and integrated passenger services)?
A new mobile application to be launched by Indian Railways, creating a one-stop solution for provision ticketing and affiliated services.

Source:MyGov

Thursday, 26 January 2017

19:48

How to permanently delete your Facebook account

How to permanently delete your Facebook account

Had enough of Facebook? Here's how to permanently remove your profile from the social network


Facebook can be a great tool for staying in touch with friends and family but, for some people, the constant bombardment of updates, messages, likes, pokes and advertisements can all become a bit overwhelming, not to mention highly addictive.
In a study by researchers at the University of Winchester, ten self-confessed Facebook “addicts” were asked to stop using their accounts for four weeks. Many quickly became isolated from friends and family and reported feeling "cut off from the world".
Ongoing questions over user Facebook's privacy practices – including a class action lawsuit in Austria involving 25,000 users that claim Facebook illegally tracked users’ browsing habits via software installed on other web pages, and participated in “Prism”, the American spy programme – are also making some people reconsider their membership of the social network.
If you've had enough and want to get rid of your account, you have two options. You can either deactivate you account, which means your profile disappears from the social network but all the information in your account is saved on Facebook's servers in case you decide yo go back, or you can permanently delete your account, which means all your data is removed and you will not be able to regain access.
Depending on whether or not you think you might want to return, here's what you need to do:
How to deactivate your account
Deactivating your account temporarily means you have the option to return to Facebook whenever you want.
Click the downward arrow at the top right of any Facebook page
Select "Settings"
Click "Security" in the left column
Choose "Deactivate your account", then follow the steps to confirm
If you deactivate your account your profile won’t be visible to other people on Facebook and people won’t be able to search for you, but some information, such as messages you sent to friends, may still be visible to others.

If decide you'd like to go back to Facebook, you can reactivate your account at any time by logging in with your email and password. Your profile will be restored in its entirety.

At a glance | Facebook's rise
2004
Mark Zuckerberg creates Facebook in his Harvard dorm room
2006
Facebook allows anyone over 13 to join, introduces the news feed
2007
Sells a 1.6% stake to Microsoft for $240m
2008
Reaches 100 million users
2009
Introduces "like" button
2010
Facebook becomes profitable
2012
Acquires Instagram for $1bn in cash and stock
2012
Reaches one billion users
2014
Buys messaging app WhatsApp for $19bn
2015
Extends internet.org effort to provide internet access to rest of world
2016
Facebook becomes the most popular social networking site in the world

How to permanently delete your account

If you don't think you'll use Facebook again, you can request to have your account permanently deleted. However, after an account has been deleted it won't be possible to reactivate your account or retrieve anything you've shared on your profile.

Before you do this, you may want to download a copy of your information from Facebook:

Click the downward arrow at the top right of any Facebook page
Select "Settings"
Click on the link at the bottom of the main menu that says “Download a copy of your Facebook data”.
Then you need to go to https://www.facebook.com/help/delete_account, click on "Delete my account", then follow the steps to confirm.

It may take up to 90 days for Facebook to delete all of the things you've posted, like your photos, status updates or other data stored in backup systems. While Facebook is deleting this information, it is inaccessible to other people using the social network.

Some of the things you do on Facebook aren’t stored in your account. For example, a friend may still have messages from you in their inbox. That information will remain even after you delete your account, so you will need to contact the recipients of you want it removed.



Saturday, 15 October 2016

21:33

Indian Railways to sell swadeshi goods to raise funds

Indian Railways to sell swadeshi goods to raise funds

Talks are on with nearly a dozen such companies that would be allowed to promote their consumer products on trains. The Railways aims to earn nearly Rs 1,700 crore by selling advertisement rights and on-board services in trains.
THE Indian Railways is readying to roll down the 'swadeshi' route as it chalks out major economic reforms to achieve self sufficiency. Sources say Baba Ramdev's Patanjali Ayurved Limited and other Indian fast-moving consumer goods (FMCG) companies such as Hindustan Unilever may be given advertisement and on-board promotion rights in trains as part of the Railway's long-term strategy to improve its financial health.
PROMOTE CONSUMER PRODUCTS ON TRAINS
Talks are on with nearly a dozen such companies that would be allowed to promote their consumer products on trains. The Railways aims to earn nearly Rs 1,700 crore by selling advertisement rights and on-board services in trains.
Sources said if the plan is implemented, these companies may also be allowed to sell their products during journeys, though a final decision is yet to be taken. They said more than 100 premium trains such as Rajdhani, Shatabdi and Duronto could be given to these companies for advertisements.
OFFERS OF TRAIN BRANDING , ADS SOON
"We are in talks with some FMCGs including Patanjali Ayurved. These are Indian companies manufacturing a wide range of consumer goods that are quite popular among the Indian population," a senior rail ministry official told Mail Today. . "Apart from advertisements and on-board promotion, rights for product sampling in the train will be given."
The department also plans to offer train branding and advertisements in the form of vinyl wrapping in soon-to-be-introduced luxury trains like Tejas Express.

PROMOTION OF INDIAN GOODS
Patanjali, Ramdev and his followers have been promoting a stridently nationalist line, pushing for the use of swadeshi (indigenous) products. The objective is clear - breaking into the bastion of multinational companies and promoting Indian goods.
This, right-wing leaders argue, will create more employment for Indian youth, which is also the motive of Prime Minister Narendra Modi's ambitious Make in India campaign.
Patanjali has grown into a company with annual turnover over Rs 5,000 crore and is targeting a Rs 10,000-crore turnover for next year.
Sources said Indian Railways has significant reach among the Indian population and hence the idea of promoting swadeshi in its trains. "This can well be the best way of promoting Indian products," said sources. Patanjali Ayurved and Hindustan Unilever are Indian companies manufacturing consumer goods such as food items, beverages and a wide range of lifestyle products.
Also Read:  Patanjali products to be sold at fair price shops in MP

KHADI TEXTILES PART OF PROMOTION
Ramdev, who is also the face of brand Patanjali, plans to go beyond the FMCGs and to enter into textiles particularly Khadi.
The Railways has also decided to promote e-commerce on its trains for which talks are on with companies like Flipkart and Amazon. This will enable train travellers to shop during their journey, similar to the facility provided by airline companies.
"Passengers in high-end trains will be able to avail this service.
This will be a different experience altogether during train journeys. Talks are on with Flipkart and Amazon. We are hopeful of getting more players as the plan is executed," a railway board official said.
Also Read: Yoga textbook created by Patanjali to be taught in Goa schools
BRANDING RIGHTS SOLD TO SEVEN TRAINS
The Railways have sold the branding rights on seven premium trains for Rs 200 crore to raise non-fare revenue.
The department auctioned two Mumbai Rajdhani, August Kranti Rajdhani, Guwahati Rajdhani, two Shatabdis between Mumbai and Ahmedabad, Delhi-Amritsar Shatabdi, and a Jan Shatabdi for vinyl wrapping and other branding activities. The contract has been given for five years. "We have nearly 100 premium trains including Rajdhani, Duronto and Tejas Express. All these trains would be auctioned on long-term contract. But the payment would be upfront," the official said. The Railways will also start auctions for Radio Rail, an onboard entertainment system.
"The service will be started on 1,000 trains. We are in touch with all major players to provide speakers and equipment for 60,000 coaches in a phased manner," the official said. The Railways wants to raise about Rs 10,000 crore a year through nonoperational revenue route..

Source:India Today

Sunday, 25 September 2016

08:39

PayTM express interest for placing Ads on 12617 Passenger Trains

PayTM express interest for placing Ads on 12617 Passenger Trains

New Delhi: Trains in India might soon sport vinyl-wrap advertisements of PayTM, if sources are to be believed. The country’s largest mobile payment platform that also has an online marketplace is betting big on the railways to grab more eyeballs and, in the process, add customers to its 135-million user base.

As an initial step, the Vijay Shekhar Sharma-run firm has submitted a technical bid for vinyl-wrap advertising slots on 23 trains in the Central and Western Zones of the railways for a period of 10 years. These slots are to likely to be auctioned next week. Apart from PayTM, others in the fray are Media on Track, JCDecaux India, and TDI International India.

According to sources, PayTM has expressed an interest for placing such ads on all 12,617 passenger trains. While PayTM could use the space at its discretion and even sub-lease to other companies, it says it has no such plans as of now. According to railways officials, they’re expecting a revenue of about Rs 300 crore per annum from vinyl-wrap advertisements.

“The railways has huge potential for advertising as it runs about 13,000 trains a day, covering about 63,000 km, with passenger traffic of 23 million. PayTM is keen as this may grab more eyeballs than sponsoring a cricket match,” said a person close to the development.

The e-commerce giant, owned by One97 Communication, bagged the title sponsorship of the Board of Control for Cricket in India (BCCI) for Rs 203 crore, or Rs 2.42 crore per match, for four years. According to sources, PayTM is also keen on participating in the upcoming auction for setting up executive lounges in railway stations. However, the firm would look at these at a later stage.

PayTM is one of the few start-ups to have made major inroads into the Indian Railways in the past year. It is the only mobile wallet that allows users to book train tickets online through the app and website courtesy its tie-up with Indian Railway Catering and Tourism Corporation (IRCTC).

The railways is planning to increase its non-fare revenue through advertisements. By March, it is likely to come up advertisement slots on a high-tech centralised network of 100,000 screens across 2,175 stations. It is also looking to tap outdoor advertisements across road-over-bridges, road-under-bridges and level crossings on a zonal basis.

In recent months, PayTM has seen exponential growth in its travel marketplace. Its bus tickets business recently broke even, while the hotel booking category is expected to start generating profits soon. “Our alliance with IRCTC is a major leap, as it completes the spectrum of air, road and rail ticket booking solutions available on Paytm. This is a significant milestone in our efforts to build India’s largest travel marketplace,” Abhishek Rajan, Vice-President, PayTM, said.

Indian Railways is also working on a plan to switch over to cash-less electronic payments for all its transactions. While around a half of all passenger tickets are currently sold through IRCTC, the new plan envisages bringing the remaining half, sold through PRS counters, under the electronic net.

The implementation of the new plan would also bring the Unreserved Ticketing System (UTS) under the electronic net. Sources said PayTM has also presented railways with solutions to capture the UTS segment.

Source:RailNews 

Thursday, 11 August 2016

07:16

Delhi Metro:Ad space on Delhi Metro in high demand

Delhi Metro:Ad space on Delhi Metro in high demand

Delhi Metro allows only 21 of its trains to be used for ad wraps; it earns Rs. 32 crore a year

New Delhi: The concept of ‘Metro wrap’ ads, where the entire Metro train is covered with ads, is becoming so popular that demand for them has surpassed the total number of trains available for the purpose.

Since its launch in October 2014, the Delhi Metro has had at least 30 companies that have opted for this form of advertising and a dozen others are in queue.

The demand and supply gap arises because the Delhi Metro Rail Corporation (DMRC) allows only 10 per cent of its coaches per corridor to be wrapped with ads. Hence, only 21 trains of the total 208 trains can be wrapped with ads.

But, the DMRC and the ad agency, Eg.Communications Private Limited, which has been given the responsibility for the ad wraps, aren’t complaining.

The ad agency earns about Rs. 25 lakh from advertisers to wrap coaches of the Metro for a month, it pays the DMRC Rs. 32 crore per annum for the space.

“This concept has been a success due to the sheer magnanimity of the space available for advertising and of course, the huge ridership of the Delhi Metro. Each six-coach Metro train body provides 7,000 square feet of space for ads. Moreover, these ad-wrapped trains grab five million eyeballs on a daily basis. So for an advertiser, his job is done in a matter of seconds when a commuter or a person travelling in car sees the Metro passing by,” said Manish Sethi, director of Eg.Communications Private Limited.

At present, 12 trains are ad wrapped and order for four others are pending, Mr. Sethi said.

These trains run on all lines of the Metro network except the Red Line (Rithala-Dilshad Garden).

The Delhi Metro has a daily ridership of 26 lakh and about 70 per cent of commuters spend at least 30 minutes in the Metro network daily.

The first ad wrapped train was from Morpheus Group. It was rolled out in October 2014. The second was by Indiamart. Amazon.in, Renault, Snapdeal, Mother Dairy, ONGC, Bank of Baroda, PNB Housing, Micromax, Oppo, Fortune, Myntra, Dhara, Gulf and Hike have advertised on train bodies.

“Wraps are put only on six-coach trains as the fabrication cost is very high. Around Rs. 8 lakh per train goes in making, pasting and removing these ads,” said Mr Sethi.

The agency maintains that increasing the number of trains under this ad category is not necessary as fewer trains help in building high brand recall among people.

Source:RailNews

Tuesday, 21 June 2016

07:58

Railways to issue Tender for Vinyl-wrap Advertisements on Premier Trains to spur revenue

Railways to issue Tender for Vinyl-wrap Advertisements on Premier Trains to spur revenue
New Delhi: Ad-wrapped trains might soon replace the trademark red bogies of Rajdhanis with Indian Railways ready to issue tender for vinyl wrapping of premier trains to start with. Seen as one of the source of revenue, railways will allow advertisers to buy space on outer areas of trains for advertising.

Initially, railway is offering selected Rajdhani trains originating from Delhi for vinyl wrapping. Delhi-Mumbai Central Rajdhani and August Kranti Rajdhani from Nizamuddin to Mumbai central are two trains where tender for vinyl wrapping are expected soon. Next in line are Shatabdis running in Northern Railways.

Railways plans to offer vinyl wrapping option on all trains in future as according to a study by RITES, a Mini Ratna Central Public Service Enterprise under the Ministry of Railways, advertising on trains has a good potential to increase railways revenue manifold.

“Vinyl wrapping will also save the cost of painting of coaches and easy to maintain. The added advantage is it will catch eyeballs and industry will get a captive audience. We are trying to use all available railways resources to increase revenues. The idea is that railways income should not be solely dependent on freight and passenger fare,” said a senior railway officer.

There have been examples in the past where vinyl wrapping has been done on trains but Indian Railways is now planning to take it in a big way and has plans to wrap over 10,000 trains. RITES in a study has found that railways has potential to earn Rs 10,000 crore a year just by selling space for advertising in coaches, wagons and stations among others. But, Railway feel that the analysis is very conservative and actual revenues from these sources could be much higher.

Railway Minister Suresh Prabhu in his budget speech has focused on exploring non fare revenues for improving ailing railways.  A non fare revenue directorate has been created in the Railway Board with a mandate for enhancing revenues by 10 percent to 20 percent from non-tariff sources.

The non-fare revenue directorate would look into areas like advertising at stations, commercial exploitation of vacant land and space rights over station buildings, advertising on coaches, monetization of soft assets, including generation of revenue from websites through advertisements, operation of pay and use toilets in land outside railway stations interactive services in railway premises and tourism.

Railway has huge potential to use its space for advertising as it runs 13000 trains per day on 63,000 kilometer of track and carries 23 million passengers – equivalent to population of Australia.

Source:RailNews

Tuesday, 28 July 2015

17:51

Memorable pleasant surprise Gift from Advertisers to the Train Passengers - Railway Minister

NEW DELHI:Train journeys are going to be filled with pleasant surprises. As part of the Indian Railways’ new promotional policy, passengers will be offered free goodies and discount vouchers during their journey. And no, the cash-strapped Railways won’t have to pay the bill for the freebies; in fact, it will help them earn a revenue of several crores of rupees without spending a paisa.

Railways Minister Suresh Prabhu, a chartered accountant, hit upon the idea to help the country’s largest public transporter improve its fiscal health while improving the traveller’s train experience. Passengers travelling by Kalka Shatabdi and New Delhi-Amritsar Shatabdi under the Northern Railway division have been the luckiest as products like Sensodyne toothpaste and Titan discount vouchers are being given to them for the last one month. 

“I loved it. This approach from advertisers is new and interesting. The size of products may not be big, but it was a pleasant surprise gift,” says Amarjeet Singh, who was traveling from Amritsar to Delhi on the Shatabdi this week.

The move   comes after a study by RITES, a Mini Ratna Central Public Service Enterprise under the Ministry of Railways, found that the Railways has a potential to earn Rs 10,000 crore a year just by selling advertising space in coaches, wagons and stations. The outreach of such a campaign is huge as the Railways operates 13,000 trains on 63,000 km of track every day, ferrying 23 million passengers, equivalent to the population of Australia. 

This is how it works. The catering licensees of around 8,000 premium trains like Rajdhani, Shatabdi, Duronto, mail and express trains have been authorised for advertising rights and promotional advertising campaigns in their contracts. The Railways has streamlined the system and the license fee charged per year includes revenue for such rights. The licensee has to pay a fee every year while the catering contract is for five years. 

As per the new standard bid document, caterers are expected to pay the Railways a fixed amount per year per train at the time of bidding for licensing under promotional advertising campaigns. The amount varies from train to train ranging from Rs 4 lakh to Rs 10 lakh per year per train. So, the Railways’ earnings would be somewhere between Rs 400 crore to Rs 800 crore annually.

“Licensees may be permitted to undertake promotional advertising campaigns for the benefit of travelling passengers subject to authorisation from the Railways before the commencement of each campaign,” said a senior Railways officer.

Caterers can tie up with companies for distributing samples of their products for free to passengers. But the Railways has put a clause that caterers must seek permission about the products to be distributed, and prohibited items like tobacco, cigarettes or alcohol  are not allowed. Also,  no audio, video material, stickers or anything that may damage to the Railways property shall not be permitted.

Advertisers who are always looking for new ways to attract eyeballs are finding trains a good proposition to woo the middle class and upwardly mobile. Firms have found innovative ways to engage passengers like a Test Your Oral Health pamphlet in which travellers are asked three questions on oral hygiene and are asked to rate themselves on a scale of 1 to 5.  The move is a win-win for companies and the Railway. While there is zero cost to the Railways as train attendants distribute products, firms will get a huge audience.

The Indian Railways is banking on extra budgetary support of Rs 8.5 lakh crore during 2015-18 to complete its pending projects. The Life Insurance Corporation of India (LIC) has already pledged Rs 1.5 lakh crore in the next five years to the Railways

Friday, 5 June 2015

07:57

Chennai Metro Rail calls for advertisements on trains

Chennai Metro Rail calls for advertisements on trains

Chennai (MAS): Amid indications that Chennai Metro Rail may roll out ‘soon’ between Koyambedu to Alandur, officials have begun to make plans for putting up advertisements in trains and stations.

According to officials of Chennai Metro Rail Limited (CMRL), the advertisements will augment their non-operational revenue.

They also expect the advertisements to “promote Chennai Metro as the gateway to Chennai tourism by highlighting its heritage and cultural beauty and promote the city as amongst India’s top three destinations for advertising,” the official said.

“We have just floated the tenders; it may take at least a month for us to finalise the project. Some companies have already enquired about the provisions for advertisements,” a CMRL official said.

Officials have already earmarked places for putting up advertisements in stations along this 10-km stretch from Koyambedu to Alandur and also in the trains, the official added.

The trains may also have ‘wrap advertising’, CMRL officials said.

Places earmarked already for putting up advertisements in stations and also on the trains