Launch of a new app by IRCTC for cab and hotel bookings

Launch of a new app by IRCTC for cab and hotel bookings

IRCTC has tied up with various companies to monetize its website like Oyo Hotels, Bla Bla Car (contextual advertising), Amazon (cobranded marketplace), Snapdeal (cobranded marketplace), Google (online advertising), Galileo (Air Ticketing) etc. 

IRCTC has earned an amount of Rs. 24 crore from M/s Amazon through marketplace co branding association from February-2015 to June-2016.

An Integrated Mobile App will be launched offering different services required by passengers.

Monetization is done through e-catering for railway passengers which includes the sale of packaged drinking water also. During April-2016 to February-2017, a total of 15,12,457 meal orders have been booked through e- catering website of IRCTC having total monetary value of ` 17,25,62,852. Revenue from advertisement on packaged drinking water (Rail Neer) was approximately ` 3 crore during the period from April-2016 to February-2017.